The Challenge
The client needed to select a Potential Manufacturing Partner (PMP) from three candidate organizations — one in Baton Rouge, USA, and two in India. The decision carried long-term operational and financial consequences, and the client needed a defensible, structured way to compare candidates across safety, technical capability, project delivery, raw material sourcing, and economics — not just a subjective judgment call the board could challenge later.
What We Did
- Designed a multi-attribute analysis framework covering five evaluation areas: safety, technical capability, project delivery, raw material sourcing, and economics.
- Aligned attribute weights (1–10 scale) directly with the client before scoring began, ensuring the final ranking reflected the client’s actual priorities rather than Rosnik’s assumptions.
- Used Net Present Value (NPV) as the standardized metric for economic comparison across all three candidates.
- Gathered input through a combination of candidate presentations, on-site visits, direct interviews, and public-domain research to score each organization’s capabilities.
- Synthesized findings into a ranked recommendation and presented the final report to the client’s board.
The Outcome
Rosnik’s recommendation was presented to the board in January 2024 and accepted without revision. The client now had a documented, defensible basis for its partner selection, reducing decision risk on a choice with long-term operational impact.
Why It Worked
Because weights were pre-aligned with the client before any scoring took place, the final recommendation reflected the client’s own stated priorities — making it easy for the board to trust and approve. The structured, multi-attribute approach turned a high-stakes, largely qualitative decision into a transparent, auditable process.
Value Creation
Rosnik can conduct similar structured partner and vendor selection studies at low cost, for clients anywhere in the world.

